For Home Service Businesses Who Want NEW Customers on SPEED DIAL...
'Top Local Star' Advertising
Lines Up New Customers Within 72 Hours...
URGENT Callback Requests - Texted Daily To Your Phone
Get Daily Callback Requests for 500/month (+ ad spend)
Why It Works
Contractors Are Crushing With 2-Minute 'Selfie' Videos
Homeowners hire the name they remember.
And they only remember you if they see you.
This strategy works so well because it puts you front and center like a
friendly neighbor so you get recognized for the services you offer.
Short, casual videos filmed on your phone become high-converting ads
that follow homeowners around online until they’re ready to book.
No fancy crew.
No expensive marketing system.
Just you, your story — and our ad engine behind it.
How It Works
Here’s How You Become the Star of Your Local Market
STEP 1 – Record Quick Selfie Videos
We write the scripts. You film them on your phone. It's easy.
STEP 2 – We Turn Them Into Video Ads
We edit the videos, launch the campaigns, and handle the targeting and tech stuff.
STEP 3 – Leads Start Coming In
Expect your first callback request within 72 hours
(it's important to get back to them FAST while you're top of mind).
You become the obvious choice.
What We Do
You tell us who your ideal customers are — we create video ads that bring them in.
We keep it simple.
We show off your work, your value, and your trustworthiness.
The stuff that actually matters to homeowners.
We include key info in the ad like pricing, timelines, and what to expect.
So by the time they reach out, they’re already warmed up.
Then what happens?
You get a text right to your phone with their callback request.
It's fast, direct, and easy to follow up.
Because nothing closes a job like a real conversation with someone who already feels like they know you.
Get Daily Callback Requests for 500/month (+ ad spend)
TESTIMONIALS
From Happy Clients
"Highly recommend Robin. Ridic talented copywriter!"
Kira Hug, The Copywriter Club
"I KNOW you have the goods!"
Kevin Rogers, founder of Copy Chief
"Your writing is AWESOME 👏"
Gabrielle Bernstein, #1 NY Times bestselling author and speaker
"See you in the winners circle Robin, you have the chops!"
Lo Morgan, Red Hot Copy
Here's What You Get
With 'Top Local Star' Advertising
✅ 'Local Celebrity' ad campaigns for $500/month
All done for you (creation, management, strategy, setup, ads, and optimization)
✅ Tech setup and editing included — you just film on your phone
We send you easy scripts and prompts. You hit record. We do the rest.
✅ No hidden fees or ad markups
You pay your ad budget directly to Facebook — we don’t take a % cut like other agencies.
✅ Instant text alerts when homeowners request a callback
You get their info sent straight to your phone (follow up fast!)
✅ BONUS: We’ll train your VA to handle appointment setting
Who's This For?
✅ YES
Local home service businesses
Selling a product or service at $2K minimum
Good business, good product, ready to grow
❌ NO
'Struggling businesses' - Advertising is fuel for a built engine that's humming along. You should be at $250K revenue minimum to work with us.
'Bad' stuff - We'll only work with businesses selling products or services we would buy and use ourselves.
'Micro managers' - If you want to be hands in and meet every week, this is not for you. Once you sign off on the ads and results start coming in, we'll keep the engine purring in the background unless there's an urgent problem.
Get Daily Callback Requests for 500/month (+ ad spend)
About Top Local Star
Robin Burke founded Whale Copy in 2020 after working 7 years in the wine business and as a house painter before that.
For 4 years, he wrote copy for clients from health supplements to manifestation and everything in between.
In 2023, Robin trained under TV advertising legend Ron Lynch to extend his services to include Direct TV ads, and in 2025 was certified by Vidalytics to use their top video-hosting platform to maximize conversions.
Top Local Star was formed in 2025 when Robin decided to get back to his roots and serve the needs of local home service businesses, by applying the cutting-edge online marketing methods he learned to businesses who do most of their customer work 'offline.'
Robin lives in Philadelphia with his family.
Get Daily Callback Requests for 500/month (+ ad spend)
Frequently Asked Questions
🙋 Does this work for my business?
If your business sells a $2K+ product or service to consumers or commercial clients then yes — Top Local Star advertising can work for you. We’ve seen it work across all kinds of trades.
🙋 What if I’ve never recorded a video before?
Totally fine. We guide you the whole way through. It might feel awkward for the first one or two, then you'll be fine. We'll write clear scripts and walk you through how to film them on your phone. And we'll even send you some free gear — like a mic and tripod — shipped express to your door.
🙋 How much does it cost?
It’s $500/month for everything — strategy, scripts, editing, ad management. You’ll also pay Facebook directly for ad spend (starting at $1,000/month minimum). That's your ad budget for Facebook & Instagram,
🙋 Do I need a website?
Nope. Everything runs through the video ads. Homeowners see your face, hear your message, and when they want to talk — you get a text with their details. That’s it. If needed, we can also set you up with a simple landing page like this one.
🙋 I got CRAP results with an ad agency, how is this any different?
You WILL get results with Top Local Ads. We charge only $500/month and you'll start seeing callback requests within the first week (typically within 72 hours). It ramps up from there as your visibility builds.
🙋 What’s the commitment?
We ask for a 3-month minimum commitment so we can build your full 90-day campaign. After that, it’s month-to-month. We keep earning your business with good results.
🙋 Will I have to learn any new tech or systems?
Nada. You just record videos on your phone (we'll show you how), send them to us, and we take care of the rest. If you have an assistant, we’ll even help train them to manage the leads coming in.
🙋 What kind of results can I expect?
It varies by market, of course. But businesses typically see at least 10+ callback requests per week — some hot, some warm — and long-term referrals grow too, because people keep seeing you.
🙋 How do I get started?
Just click on the orange button to book your free call. We’ll talk for 15 minutes, see if we’re a fit, and if so — we’ll get you rolling fast.
🙋 Do you only do these video ads? or any other types of advertising and marketing?
Yes, all sorts. We recommend all clients begin with Top Local Ads to get fast results and see how we work together. Then if you need other marketing services, we can take it from there.
Get Daily Callback Requests for 500/month (+ ad spend)